Coffee is grown in an area dubbed ‘The Bean Belt’. This area is located around 25 degrees north and south of the equatorial line. Coffee is the most valuable and widely traded tropical agricultural product, with 25 million small hold farmers producing 80% of the worlds coffee.

According to Fairtrade Ireland Fairtrade is an alternative approach to conventional trade and is based on a partnership between some of the most disadvantaged farmers and workers in the developing world and the people who buy their products.

Fairtrade came about in response to the struggles of Mexican coffee farmers following the collapse of world coffee prices in 1988. Fairtrade is based on a partnership between some of the most disadvantaged farmers and workers in the developing world.

When you choose Fairtrade coffee, not only can farmers build a better quality of life for their families and communities, they can invest in growing better quality beans too.

Fairtrade coffee farmers invest at least 25 percent of their Fairtrade premium in improving productivity and quality.

Choose Fairtrade coffee and you’re also supporting farmers to fight the challenges they may face.  These include the effects of a changing climate, low and unpredictable incomes and in some coffee growing communities, there may not be enough food available for three to four months a year.

Being part of Fairtrade has meant better knowledge about protecting the local environment and the chance to plant other crops and buy livestock to put more food on the table.

To Find out more about our fairtrade, Organic coffee and see what Puro Coffee is doing for sustainability click here or contact us on 093 60336 alternatively email us at [email protected]